Logo Usage: The logo should be used in its original form and should not be modified or altered in any way. The logo should be displayed prominently on all marketing materials, including the website, brochures, and social media profiles.
Color Palette: The brand’s primary color palette includes shades of blue and green. These colors should be used consistently across all brand assets to ensure brand recognition and consistency.
Typography: The brand uses a modern sans-serif font for all written communication. The font should be used consistently across all materials to maintain a cohesive look and feel.
Imagery: Imagery used in marketing materials should reflect the brand’s values and messaging. Images should be high-quality and professional-looking to maintain a polished appearance.
Tone of Voice: The brand’s tone of voice should be professional, approachable, and informative. All written communication should be clear, concise, and easy to understand.
Social Media Guidelines: The brand should maintain an active presence on social media platforms, with posts that align with the brand’s messaging and values. The brand should also engage with followers and respond to comments and messages in a timely and professional manner.
Advertising Guidelines: Advertising should be done in a way that aligns with the brand’s values and messaging. Advertising should be transparent and honest, and all claims should be backed up by research and data.
Partnership Guidelines: When partnering with other brands or organizations, the brand should ensure that the partnership aligns with its values and messaging. Partnerships should be transparent and mutually beneficial, with clear communication and expectations from both parties.
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