Target removes some Pride Month products after threats against employees

20-06-2023

Target, a major retail giant, has made the decision to remove certain merchandise celebrating Pride Month from its store shelves following a backlash and threats against the safety of its workers. The company issued a statement on its website, expressing its commitment to celebrating the LGBTQIA+ community but acknowledging the impact of threats on the well-being and sense of safety of its employees.

In light of these circumstances, Target stated that it would be adjusting its plans and removing items that have been at the center of confrontational behavior. While the specific items removed were not detailed in their statement, Reuters reported that products created by the LGBTQ brand Abprallen, featuring spooky, gothic imagery in pastel colors, would be among those taken down from both stores and the website.

The controversy surrounding Target also extended to criticism from conservative activists and media regarding the sale of “tuck-friendly” women’s swimsuits, which allow some transgender women to conceal their genitalia. Target did not provide specific responses to follow-up questions from NPR, including inquiries about increased store security.

This decision reflects Target’s effort to address concerns about employee safety and well-being while still expressing support for the LGBTQIA+ community during Pride Month, which is traditionally celebrated in June.

Target has faced controversy and threats surrounding its decision to remove certain Pride Month merchandise from its shelves. False online rumors had circulated claiming that the company was selling tuck-friendly swimsuits for children, but the Associated Press clarified that the swimsuits were actually made for adults and were still under review by Target.

Public criticisms and social media videos showing people damaging Pride displays in Target stores have added to the heated atmosphere. Kelley Robinson, president of the Human Rights Campaign, expressed concern over extremist groups attempting to divide and erase the LGBTQ+ community, urging Target to stand firmly with them.

Michael Edison Hayden from the Southern Poverty Law Center, an organization that tracks hate crimes, warned that Target’s reversal might embolden further violent threats. He emphasized the importance of standing by the LGBTQ+ community once a commitment has been made, as backing down could send a message that intimidation is effective, exacerbating the fear and vulnerability experienced by the community.

The situation underscores the challenges faced by corporations in navigating divisive issues and balancing the safety of their employees with their commitment to supporting marginalized communities.

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