The ‘Out and Proud @Work’ initiative, by the Bombay Times, strives to make workplaces friendly for members of the LGBTQ+ community.

by Team Iamsafeatwork

28-06-2023

Safety

In a groundbreaking move towards inclusivity and equality, Bombay Times, in collaboration with Pride Circle and FCB India, has launched the inspiring ‘Out and Proud @Work’ campaign. This campaign seeks to shine a much-needed light on the often over looked struggles faced by the LGBTQ+ community in their pursuit of earning a livelihood. By highlighting stories of discrimination and emphasizing the need for fair and inclusive workplaces, this initiative aims to bring about tangible change and foster a more accepting environment for all.

Raising Awareness and Advocating Change

Discrimination against the LGBTQ+ community is a deeply rooted issue that extends beyond societal barriers. The workplace, in particular, has been a battleground for many individuals who face prejudice and marginalization due to their sexual orientation or gender identity. The ‘Out and Proud @Work’ campaign is a powerful step towards shedding light on these challenges and advocating for change.

Through inspirational stories and diverse perspectives, the campaign aims to create awareness about the discrimination faced by LGBTQ+ individuals in the workplace. By showcasing these narratives across print, television, and digital platforms, Bombay Times is actively engaging society, encouraging conversations, and urging stakeholders to take action.

Creating an Inclusive Ecosystem

The campaign underscores the importance of inclusivity and aims to rally the ecosystem and its stakeholders to foster an environment where LGBTQ+ individuals can thrive. Neeti Chopra, Brand Director of Times Metro Supplements and The Economic Times, expressed the hope that the campaign would inspire organizations and individuals to embrace diversity and work towards creating a more inclusive workplace.

To emphasize the urgency for change, the campaign launch was strategically planned at the beginning of the financial year rather than during Pride Month. This decision signifies that the campaign is not merely symbolic but aims to drive tangible and sustainable transformations in workplace dynamics.

Empowering the LGBTQ+ Community

Pride Circle, one of the partners in this initiative, has long been a proponent of empowerment and inclusivity for the LGBTQ+ community. Through skilling, employability, and entrepreneurship programs, Pride Circle helps individuals harness their potential and thrive professionally. By partnering with Bombay Times, they aim to amplify their mission and enable organizations to foster a culture of belonging and acceptance.

The launch of the ‘Out and Proud @Work’ campaign by Bombay Times, in collaboration with Pride Circle and FCB India, represents a significant step towards a more inclusive future. By showcasing the discrimination faced by the LGBTQ+ community in the workplace and highlighting the need for change, this campaign seeks to drive tangible action and promote a fair and accepting work environment for all. It is a reminder that diversity and inclusion should be at the forefront of our collective efforts as we strive for a more equitable society.